Everyone wears T-shirts!

Throughout the 1980s and ever since in Japan, T-shirts have flourished as a personal expression. T-shirts with bold slogans were popular in the UK in the 1980s.Since the late 1980s and especially the 1990s, T-shirts with prominent designer-name logos have become popular, especially with teenagers and young adults. T-shirts have been a standard form of product advertising for major consumer products, such as Coca-cola and Mickey Mouse, since the 1970s. Since the 1990s, it has become common practice for companies of all sizes to produce T-shirts with their corporate logos or messages.

The early 2000s saw the renewed popularity of T-shirts with slogans and designs with a strong inclination to the humorous and/or ironic. The trend has only increased later in this decade; embraced by celebrities, such as Britney Spears and Paris Hilton.